But outside of my immediate
surroundings, malaria is brutal. Worldwide, experts estimate that the disease
kills a little less than a million people each year. 230 million contract malaria
every year, and even if they don’t succumb to its clutches, the experience is
far from pleasant. Among Peace Corps volunteers, we consider the
possibility of malaria with questions such as: can you do anything more than
lie on the floor and groan? Do you feel like you’re dying? Is this
the worst pain you’ve ever experienced in your life? This disease keeps kids
out of school for weeks, costs struggling countries billions of dollars, and
makes the flu a walk in the park.
One area with a surprisingly
high incidence of malaria is the district immediately next to mine, Pout.
Another Peace Corps volunteer, my friend Andrew, lives in Pout and was
approached by his local health post to collaborate on a malaria education
project. Pout is labeled a red zone – the highest and most dangerous
classification – by the Senegalese Ministry of Health due to its high malaria
infection rates. The health post wanted to organize a tour of local
middle and high schools, where we would present short presentations to reinforce
knowledge about preventing malaria. Middle and high school students, they
explained, are ideal targets for behavior change activities, having the
capacity to absorb information, practice it, and pass on the information to
their families and neighbors.
And so that’s what we
did. Seldom do Peace Corps projects unfold so easily, but with the
enthusiasm of the Pout Health Post in organizing logistics, the enthusiasm of
each school in welcoming us, the assistance of a USAID Small Projects
Assistance grant, and that dependable Peace Corps volunteer knack for creating
educational content, we pulled off a successful project over the course of a
week.
A local ICP (head nurse) reinforces our
points for students in Wolof. I stand next to him, being extremely
supportive.
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At each school, we teamed up
with local nurses, health volunteers, and teachers to lead a presentation about
using bed nets to combat malaria. We chose to focus on bed nets because
not only are they the most cost-effective measure for reducing transmission, but
a recent campaign by PNLP (National Program to Fight Malaria) had just distributed
free impregnated mosquito nets to every household in the district. In the
end, we spoke to over 1900 students, teachers, and health
workers at nine different schools. Success!
But because we had a lot of
time driving in cars between schools, I started thinking about behavior
change. Behavior change is a Peace Corps catch phrase and the end goal of
most education projects: the idea of giving people knowledge that they
translate into action. It’s more than simply explaining the benefits of
washing your hands, keeping business records, or rotating field crops;
successful behavior change makes those actions the reflexive norm. For malaria,
everyone (NGOs, international organizations, Senegal, Peace Corps, and every
actor in between) wants to make sleeping under a mosquito net that undisputed,
reflexive norm, with the obvious benefit being a reduction in malaria.
In many of the schools we
visited, the students demonstrated impeccable knowledge about malaria
transmission and prevention. Public-service announcements and propaganda
about bed net usage permeate Senegal, through billboards, radio, television,
and school lessons, so this was no surprise. What caught my attention was
an impromptu survey we took at the beginning of each program: only 52% of the
students said they had a mosquito net in their room, despite the recent
universal coverage campaign. Their behavior didn't measure up.
More strikingly, only 22% of
the 1900 students had slept under their mosquito net the previous night.
Millions of dollars have been poured into campaigns about using impregnated bed
nets. Senegalese celebrities have joined the cause, grand events are
hosted, and free nets are distributed by health workers with the intention of
covering every single bed. And yet – only 22% of the students, undoubtedly
one of the most educated groups, were using the nets.
Wait, seriously? None of you slept
under your bed nets last night? Did I stutter with my question?
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Behavior change is hard.
And I don’t completely blame the students for avoiding their mosquito
nets. In many ways, malaria is a fact of life here, and many people are
willing to take their chances with it. Plus, nets are hot. Nights
in Senegal leave people sweating on mattresses, desperately waiting for the
smallest twinges of a breeze to give them a few seconds of relief. Who
wants to compound that heat by wrapping themselves in a gauzy net every
night? Personally, I use my net religiously, but mostly because
I’m terrified of cockroaches, mice, lizards, and rats the size of terriers, not
because I know malaria might kill me.
Truthfully, our malaria tour
reminded me of all the knowledge Americans push aside with regularity –
smoking, drunk driving, using condoms. Simply knowing something is
dangerous isn’t really enough to move people to action, or moreover,
prevention. So what does guarantee compliance, 100% of the time?
What changes behaviors?
Obviously, I don’t have the
answer. During our program, we inadvertently employed a host of different
approaches. We tried to imbibe the students with a sense of
responsibility and ownership, telling them that they were responsible for being
agents and passing on the information to other people. We outlined the
costs of having malaria – financially, lost school time, health-wise – and cut
them against the cost of prevention – using a free, impregnated net. We
tried to inspire them with attainable goals of eradicating malaria. We
tried to make them see their nets not only as a protection for themselves, but
a weapon to actively kill mosquitos that could harm other people in their
homes. The Senegalese health workers even tried to shame students who
admitted to not sleeping under nets, making them stand up and address the
class.
Behavior change technique: throw some
children under a net, pretend to attack them with a life-size homemade
mosquito, and do some sassy finger wagging. Success rate for this
method TBD.
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In the end, I think our
program succeeded in giving students information beyond the catchphrases and
slogans they’ve memorized from public health campaigns. I think the
students appreciated the novelty of discussing malaria with some crazy strangers
and charismatic health workers, and a few of them were able to get free nets
that day.
I have no idea if 22% or 0% or
100% of our students slept under their mosquito nets the night after our
visit. Ultimately, I hope that whatever they did, they did it with a
better understanding of whatever consequences they were choosing. I hope
they realize just what's in a net: the capacity to cut down malaria, to
ensure school and work attendance, the chance to wipe out malaria-infected
mosquitos, the chance to save lives. A net has a pretty high net worth.
Hopefully, knowing what's in a net can start translating into who should
be in a net - and less needless malaria by this time next
year.
Part of our Pout Malaria Tournee team
with a lot of random people who happened to be passing by when the photo was
taken. Teamwork!
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You can
read a case study about our project here: http://www.pcsenegal.org/case_studies/146-pout-malaria-tournee
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